Product Development: Design, Strategy and Launch – Training Course

From concept to customer, learn how to research, test, and successfully launch products that meet market demand and drive business growth.

Training Objectives

• Understand the key phases of the product development lifecycle
• Evaluate and validate product ideas through market research and analysis
• Apply best practices for prototyping, Alpha, and Beta testing
• Develop an effective go-to-market strategy
• Make data-driven decisions to improve product success

Course Overview

Turning an idea into a successful product requires more than creativity—it demands structure, validation, and strategic execution. This course provides a clear, practical framework for guiding products from initial concept through development and market launch.

Participants will explore each stage of the product development process, beginning with idea generation and evaluation. The course demonstrates how to assess opportunities, identify target markets, and validate concepts using research and real-world data. Learners will gain insight into building a Minimum Viable Product (MVP) and refining it through structured testing.

The training also covers prototyping and testing methodologies, including Alpha and Beta phases, helping teams identify issues early and improve product performance before launch. Emphasis is placed on iterative improvement and aligning product features with customer needs.

A key component of the course is developing a strong go-to-market strategy. Participants will learn how to position their product, plan a successful launch, and ensure it reaches the right audience. The course highlights the importance of cross-functional collaboration between product, marketing, and operations teams.

Designed for product managers, entrepreneurs, and business professionals, this training helps organizations reduce risk, accelerate development timelines, and increase the likelihood of product success.

Closed captions available in Spanish and French.

Key Benefits

• Improve product development efficiency from concept to launch
• Reduce risk through validation and structured testing processes
• Strengthen go-to-market planning and execution
• Support data-driven decision-making across development stages
• Align product strategy with customer needs and market demand

Course Details

• Course Length: 15 minutes
• Language(s): English, Spanish, French
• Includes a downloadable participant guide
• Streaming video included with license
• Compatible with your LMS or accessible via our partners’ LMS platforms
• Year Produced: 2024

Video Streaming Licensing Options

The pricing displayed above applies to the hosted video-streaming option and includes access for the selected number of learners based on the license tier selected.

Included with Your License

• Hosted video-streaming access
• Downloadable participant guide
• Closed captions (where available)
• Certificate of completion (where applicable)

Need Additional Delivery Options?

In addition to our hosted video-streaming solution, we also offer:

• SCORM course packages for LMS deployment
• Classroom Video-on-Demand training packages
• Enterprise licensing solutions
• Multi-year licensing options

Additional delivery options are priced separately from the hosted video-streaming licenses displayed above.

For organizations requiring access for more than 250 learners, SCORM deployment, classroom training packages, or enterprise licensing solutions, please contact us for a custom quote.